Media & Technology
The internet has had a transformational impact on the media and technology sector as consumers have changed the way that they access media. On-demand content is now available across a variety of fragmented platforms and through new channels such as social media. Media brands are under huge pressure to respond, making content more accessible and increasingly relevant to their target audiences. With a small number of large payers dominating the subscription service market, monetising access is also a challenge.
Our Approach
We help our clients untangle the competing demands of changing technologies and provide structure and rigour to their projects. Our customer insight helps to ensure that the consumer remains at the forefront of any development and we help bring together the competing priorities of stakeholders to ensure rapid implementation.